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No sooner had Bill Gates said: “Whoever is not on the Internet is not in business,” as we all rushed to conquer the vastness of the network. In an attempt to "outrun" competitors, some have completely lost their common sense, not even trying to calculate and analyze the effectiveness of costs aimed at making a profit - this is the euphoria of e-commerce. The article will be useful to anyone who sells spare parts via the Internet or plans to master this promising area.

Walking through Manhattan, a French tourist saw a miserable bum, passionately digging in a trash can. She decided to treat him to pizza, regretting that the food from the expensive Italian restaurant had cooled down and lost its taste. Homeless turned out to be a famous film actor - Richard Gere. Once this story alarmed the entire Internet. What does it have to do with the auto parts business? Now understand!

It's up to you to consider receiving payment for a product as the end of the deal, but you're missing out on an excellent opportunity to win the customer's love and enlist their support in serving future customers. The thing is that reviews on sites, especially positive ones, never come out of nowhere. And every new client wants to get acquainted with them in order to get more information about the product or the seller.

In one of the first articles, we talked about the importance of the terms of payment and delivery set out on the site. The case is small - it remains to fulfill our obligations to the buyer and find a permanent client in his person.

It is vital for the client to receive a notification that his order is being processed. This is how our psychology works: ignorance is the worst and evil. You can notify the client that the order has been accepted for processing using a short SMS message or letter.

What's difficult? I accepted the order, packed the goods, sent the parcel, received the payment ... The client is happy - the seller is satisfied. But in reality, everything turns out to be completely different. Order processing is a whole science.