What is difficult? I received the order, packed the goods, sent the parcel, received the payment… The client is happy — the seller is happy. But in reality, everything turns out to be completely different. Order Processing – this is a whole science
Item in cart – not yet purchased
70% of customers, making a purchase for the first time, prefer to use the cash on delivery service. However, this is understandable – the Internet is teeming with scammers who strive to cash in on naive and inexperienced IT users. Therefore, how well you serve the customer at this stage depends on whether you receive payment.
At the stage of accepting an order, it is important to identify the needs of the client. Not just to clarify "whether he ordered the right part", but to find out his expectations. Every second person is trying to save money. Help the client to save correctly. If he needs a spare part for a while, so to speak, "get along"; while there are funds for a decent quality part, feel free to recommend the cheapest of the analogues. If your recommendation turns out to be sensible, the buyer will certainly return to you for an expensive product.
But, if a person expects that the Chinese analogue at a lower cost will serve him faithfully for decades, he will be disappointed not only in auto parts. An upset and offended buyer will never return to your site, in addition, he will despise you as a specialist. Do you need it? Be honest with your customers, people feel fake. Therefore, if you find it difficult to answer the classic question "how long will it last?", do not be shy about your ignorance, but rather advise a good spare part at a moderate cost.
At the same time, do not impose advice if the buyer has firmly decided that he needs this particular product. Persuade – a thankless job, especially in sales. Specify the details, discuss the details of payment and delivery and feel free to prepare the goods for shipment!
Order Processing Time
The time after which you call affects the number of repeat calls. The sooner you contact the customer, the more likely you are to successfully convert an order into a purchase.
Many people think that it is possible to confirm the acceptance of an order for processing without using the phone, and… losing clients. Why? Answer in next article!
