We do not provide services to Russian citizens. Glory to Ukraine!
Russian warship, get the fuck out!
+38 (067) 537-58-28
Call you back?

Naked truth-2: auto parts statistics - 2020


Statistics is the queen of all sciences! You can only make the right decision based on numbers. And the more accurate these numbers, the lower the probability of error. Unfortunately, the subject of auto parts is complex, heterogeneous and difficult to study due to the low level of automation and the lack of any accounting for small market players. But we still managed to get some data. We hope that they will be useful to you!

Trends

Users' interest in buying spare parts has only been growing over the years. The maximum value according to Google Trends was reached at the end of April 2020.

Auto Parts - Google Trends

Data source: Google Trends

Calls and traffic

The guys from Ringostat created a dashboard with anonymized data on site visitors and calls from November 2019 to the present day. This data can be trusted because Ringostat is a popular tool for end-to-end analytics, call tracking and telephony, which is used by thousands of businesses. 

Based on the figures obtained, along with furniture and electronics, auto parts, accessories, tires and wheels are among the growing topics. 

It is noteworthy that the subject of auto parts during the quarantine period not only did not sink, but also showed growth, which is likely to accelerate with the onset of autumn. This is primarily due to the seasonality of the business.

 Data source: Ringostat

PPC Cost

Data obtained by analyzing 20+ active accounts of online auto parts stores between February and March 2020

  • The cost of an average click in a topic  - UAH 3.02
  • Minimum cost - 0.07 kopecks
  • Maximum cost - UAH 216.53

Average cost per click by product category, including queries like “category+brand+model”

Auto Parts Category

Price, UAH

Piston

2.58

Throwout bearing

2.66

Water pump

2.67

Clutch master cylinder

2.74

Hub bearing

2.86

Lambda probe

2.87

Brake pads

2.9

Oil cooler

2.96

Clutch disc

3.02

Ball joint

3.06

Clutch basket

3.15

Shock absorbers

3.16

Brake discs

3.18

Stove radiator

3.21

Clutch kit

3.47

Suspension arm

3.62

Average cost per click for car brands, including queries like “parts+make+model”

Car brand

Price, UAH

SUBARU

1.86

CHRYSLER

1.91

MAZDA

1.92

PEUGEOT

1.93

BMW

1.94

CHEVROLET

1.95

HONDA

2.01

FIAT

2.02

HYUNDAI

2.03

MITSUBISHI

2.03

VOLVO

2.04

NISSAN

2,05

TOYOTA

2,11

OPEL

2,13

KIA

2,16

FORD

2,18

LEXUS

2,28

AUDI

2,33

SUZUKI

2,35

INFINITI

2,36

SKODA

2,49

CITROEN

2,56

RENAULT

2,59

MERCEDES

2,74

VW

2,89

Источник данных: Google Ads

Популярные бренды

Наиболее искомые бренды автозапчастей в 2019-2020 в порядке убывания для каждой категории

Категория

Бренд

Амортизаторы

Kyb

Sachs

Monroe

Bilstein

Koni

Поршень

Kolbenschmidt

Mahle

Nural

Autowelt

Выжимной подшипник

Sachs

Подшипник ступицы

Saf

Snr

Skf

Bpw

Fag

Alko

Лямбда-зонд

Bosch

Ngk

Тормозные колодки

Ferodo

Remsa

Hankook Frixa

Bosch

Mando

Textar

Lpr

Диск сцепления

Sachs

Luk

Exedy

Шаровая опора

Trw

Lemforder

Корзина сцепления

Sachs

Ferodo

Тормозные диски

Brembo

Zimmermann

Trw

Ferodo

Remsa

Bosch

Sangsin

Blue Print

Fenox

Комплект сцепления

Luk

Sachs

Krafttech

Exedy

Aisin

Mecarm

Wabco

 Источник данных:  Google Ads

Объемы трафика

Максимальный фактический трафик интернет-магазина автозапчастей - 3,23 млн. 

Расчетный потенциал - 5 млн

Объем трафика

Источник данных: SimilarWeb

Источники трафика

Расположены по приоритетам  в порядке убывания:

  1. Органический трафик из поисковых систем
  2. Прямые заходы

  3. Реклама

  4. Трафик из социальных сетей

  5. Переходы с других сайтов

  6. E-mail

Источники трафика

 Источник данных: SimilarWeb

Объем рынка

Емкость рынка автозапчастей на конец 2019 год составила более $3 млрд. Из них $195 млн - это интернет-продажи ($800 тыс в день) и эта цифра стремительно растет. На 2020 год аналитики прогнозируют двукратный рост, а это уже почти полмиллиарда долларов! 

На сегодняшний день доля интернет-продаж составляют всего 6,5% от общего объема рынка. В будущем процент онлайн-покупок будет расти. Например в Европе на сегодня запчасти в интернете покупают до 20% людей, что почти в 3,5 раза больше чем в Украине.

рынок автозапчастей

Источник: NEXUS

Average check

The average bill of an online auto parts store has grown to UAH 1400

average bill

Data source: Allzap.ua

Structure and age of the fleet

According to AUTO-Consulting, about 10 million cars are registered in Ukraine, the active fleet is 6 million cars. In 2019, the figure increased by almost 400 thousand cars. Significantly increased the number of imported used cars from Europe and America. The average age of imported vehicles is 13 years.  At the same time, the average age of the Ukrainian car fleet is 21.5 years.

An increase in imports of older cars allows us to predict an increase in demand for auto parts. Today, the import structure looks like this:

  • up to 2 years - 1%
  • 3-5 years - 9%
  • 6-8 years - 10%
  • 9-15 years - 40%

import structure

Data source: AUTO-Consulting

Technology

For the development of online auto parts stores, mostly self-written engines are used. This is explained by the fact that boxed solutions cannot provide productive work in the conditions of a multimillion-dollar nomenclature. In general, the distribution by topic looks like this:

  • Homemade CMS 82.8%
  • 1C-Bitrix 6.1%
  • Opencart 5%
  • WordPress 2.5%
  • Joomla 1.3%
  • Drupal 1.2%
  • Other 1.1%

cms value

Data source: Google



Popular materials

Call