Three Mistakes You Make After Starting an Online Parts Store

Successful online auto parts store – it is a colossal work, specific skills, endless work on mistakes, the ability to take risks and make bold decisions.

If you recognize yourself in this article, don't despair – It's never too late to correct mistakes!

Refuse promotion

Purchasing a domain and launching a website, alas, is not enough for parts to be sold, and the business to grow and generate income. Customers will not come to the site from nowhere, they will not even know about its existence until you take a step towards it.

Integrate analytics tools (Yandex.Metrica or Google Analytics) to the site and evaluate site traffic. If the numbers do not seem attractive enough to you, it's time to change something!

The easiest, fastest and relatively inexpensive way to attract customers – launch of contextual advertising in search engines. Yandex and Google offer many effective tools within Google AdWords and Yandex.Direct.

The advantage of contextual advertising is that you only pay for clicks to your site. A distinctive feature – The advertisement is shown to the user based on his interests and the query he entered. The cost of a click on an ad and a click through to your site depends on how popular queries you choose. The more popular the request, the higher the cost of the transition. The cost per click starts from UAH 0.30 for non-competitive requests and reaches UAH 25.00 for highly competitive ones. You can start with any budget.

Portals

Large portals and price aggregators offer to place your assortment on their pages, charging the cost of advertising services. The conditions can be very different: payment for the transition to your site, for viewing the product, for the size of the assortment. And only on Allzap.ua you pay for the placed order. We understand how difficult it is to develop a young project, so we offer you the most favorable conditions! Read more about connecting to Allzap.ua in the relevant section.

To effectively sell on third-party sites, it is enough to offer an adequate price for spare parts and orders will not be long in coming. On average, using the capabilities of portals and aggregators, you can increase the number of orders by 15-50%.

Social networks

Nine out of ten Internet users are active in social networks, devoting an average of 143 minutes to this daily. Social networks have long ceased to be exclusively a messenger or a means to keep in touch with former classmates. Over the past few years, they have evolved into a marketing tool.

Author of «How Brands Grow: What Marketers Don’t Know» Byron Sharp, claims that advertising is good when it does not try to convince anyone of anything, but only helps to remember the right brand at the time of purchase. Considering how much time a modern person spends on social networks, it is not so difficult to be seen at the time of purchase.

SEO

SEO – a set of measures aimed at increasing positions in search results in order to attract users to the site. This is one of the most expensive and effective methods of promoting an online store. Competent SEO includes internal and external optimization, work with more than 200 ranking factors. Given the complexity of the structure of an online auto parts store, it is not recommended to carry out work related to search engine optimization on your own, as well as to involve specialists with a low level of training. It is much easier to harm the site than it seems at first glance. Therefore, it is better to take the word of the famous Swede Johan Stael von Holstein: «If you think that competence is expensive, then try incompetence — it will cost you much more».

Only the right approach to search engine optimization will help you get the most out of your site. Attendance of top sites reaches hundreds of thousands of users per day. If you are not ready to risk money and time – entrust the promotion of your site to specialists.

Not enough working on the assortment

There are a little more than 50 million auto parts in the Allzap CMS catalog. Are you making the most of it? Just check – run through the pages of the site and evaluate how many goodsthe moat was left without a price. If the phrase "check availability" flickers with enviable regularity – this is an occasion to think about how well you manage the assortment.

Price lists

The discrepancy between the actual cost and the price indicated on the site infuriates 89% of buyers. At the same time, only 29% of the 10,000 respondents surveyed by ServiceGroup are ready to buy the goods at the new price, 55% will refuse to buy, 7% will demand to sell the goods at the old price, and 3%, in case of refusal, will also complain to the authorities.

That's why keeping prices up to date on your website is critical! Do not be lazy to update price lists, besides, it takes very little time. The speed of loading a price list of a million items for sites running on Allzap СMS, – only 50 sec.

Suppliers

Good suppliers – the key to success in the auto business. The more of them, the better. Under the definition of "good" Suppliers offering a reasonable price and minimum delivery time are included. You can and should cooperate with an unlimited number of suppliers. It happens that two sellers offer the same part with a huge difference in price. Allzap CMS allows you to compare prices and delivery times from several suppliers at the same time. Do not limit the client's options, give him the opportunity to make his choice.

Try to regularly spend time looking for new suppliers, do not forget that this is not only an expansion of the range, but also benefits for your customers.

It is not uncommon for young supplier companies to look for distribution channels on their own. Create a page with information for new partners, thereby signaling your willingness to cooperate.

Cross links

Cross-links help you choose the right parts and sell, even when the right part is out of stock. They are responsible for the interchangeability of spare parts. The more crosses in your database, the higher the likelihood that the buyer will find a product that suits him. Every day new positions appear in your price lists. Do not be too lazy to ask the supplier for a list of crosses and upload them to the database of your site. This will increase your chances of success!

Don't provide important information to the client

How do you work? Can you be trusted? Why should I buy from you? These questions are answered by the information pages of your website… or a manager who has other things to do.

If you or a salesperson spend most of your time explaining to a customer how to pay for and receive an item, your website has a problem with information content.

Shipping and payment

Many are convinced that for the client the decisive factor in the decision-making process – competitive price. But it is not always the case. According to ServiceGroup, 59% of buyers will abandon a purchase if they do not see a convenient payment and delivery method. That is why on the page "Shipping and payment"; you should state the conditions of purchase in your online store in as much detail as possible. There is no need to write too large and complex texts, it is enough to correctly structure the available information.

Try not to use general phrases: "by any convenient means", "by any transport company"; etc. If you are really ready to discuss the terms of payment and delivery individually, make a small note about this, but only after listing all the popular and relevant methods.

Take care of the convenience of information perception. A modern person has too much to do to read a huge sheet of text. Illustrations will help dilute the flow of words. Each shipping company has a logo that you can use on your page. A quick glance will be enough for your client to understand from which branch he can pick up his long-awaited package.

Text about the company

Obviously, the About Us page is will not become the most visited on the site, but this is not a reason to ignore it. If the client doubts whether it is worth doing business with you, he will definitely read the text about the company. Client Trust – the key to success in online trading.

Tell a true story about yourself, help the client understand why they need to cooperate with you. Maybe you have a huge warehouse, and you deliver spare parts on the day of order? Or do you have a service station where you install your spare parts at a discount? Perhaps you areDo you ship spare parts directly from Germany, France, China? Don't be silent about it! If you have something to brag about, don't be shy! Real photos will be a huge advantage.

Take a few minutes to check your spelling. Misspelled text – a poor assistant in the formation of trusting relationships with the client.

Contacts

Choosing the right auto parts – the task is not easy, especially if your client is a layman in this direction. Doubting the correctness of the selection, he will certainly turn to the manager for help. Your task – provide prompt communication and competent advice. Make sure that each buyer finds a convenient way to communicate.

To do this, place all possible communication methods on the site: phone, e-mail, Skype, Viber, WhatsApp, etc. And most importantly – carefully check the spelling. No matter how stupid it may seem at first glance, but the silence of the phone can be provoked precisely by the wrong number in the number.