Walking around Manhattan, a French tourist saw a pitiful homeless man, passionately digging in a trash can. She decided to treat him to pizza, regretting that the food from the expensive Italian restaurant had cooled down and lost its taste. The homeless turned out to be a famous film actor – Richard Gere.
Once this story alarmed the entire Internet. What does it have to do with the auto parts business? Now you will understand!
Let's prioritize
Even if there are still a lot of orders for your spare parts website , you probably noticed that their cost is critically different. Someone ordered a spring, gasket or filter for a "penny", while someone needed a full "ammunition" for Bugatti repair. Do not rush to ignore small orders, rushing to please a large buyer. There are several reasons for this.
Long term
In previous articles, we have repeatedly emphasized that the best – constant. If you don't manage to win customer loyalty from the first purchase, the second is unlikely to happen.
53% of Internet users, before making a large purchase, prefer to verify the honesty of the seller, along the way, getting acquainted with the quality of service.
Therefore, having paid enough attention to the "random" retail buyer, you may receive a large order and far more than one. Cars, you know, require spare parts with enviable regularity!
Test purchase
It is not uncommon for a representative of a large car center or service station to make a small purchase for informational purposes. This happens at a more official level and bears the proud name – test purchase.
Surely, you were guided by the same principle when you began to cooperate with unfamiliar suppliers. First, a small order, then a larger batch, then a deferred payment and, as a result, complete mutual trust.
Now it's your turn to take the place of the supplier, on "excellent" pass the exam and find not just a regular customer, but a reliable partner in big business!
By the way, Richard Gere is not in vain turned out to be a bum in a Manhattan dump – he was starring in a new Hollywood movie.
A tourist who paid attention to a completely unremarkable person, the next day was waiting for worldwide fame. This case once again confirmed that the first impression is deceptive. Do not prioritize, pay maximum attention to each customer and success will not be long in coming!
Never forget that even the humblest beginning can be continued :-)
